2012 - 2014

AI Conversation Intelligence

 

At a glance

  • Co-founded the company.
  • Designed an award-winning user experience (UX) that facilitates easy navigation of conversations.
  • Led a team of 12 engineers by recruiting, managing and guiding them towards success.

The Problem

After spending a decade in Fortune 50 corporate America, I personally experienced the immense size and complexity of large organizations. Ensuring that all employees are aligned with the company's current messaging can be incredibly challenging, and certain types of messaging can carry significant risks if not executed correctly, such as legal and compliance issues.

Tethr was born out of the idea of simplifying things by automatically documenting employee-customer interactions. Since its automatic it wouldn't rely on note-taking or the employee's self-awareness. Aggregated and used a learning tool, it would become a virtuous cycle leading to on-message employees and better outcomes for customers.

Concept Development

I worked through several concepts before settling on the double wave-form inspired UI. It starts with the familiarity of working with audio. Callouts along the wave-form highlight important moments, making it easy to visualize the flow of the conversation. The component is mobile-friendly, suitable for conversations of various lengths, and allows for seamless navigation, similar to a video editing tool.

By building the detail view as a foundation the creation of additional views on top of the UI becomes a breeze. The first step is to define a persona or profile with particular interests which is expressed a series of filterable expressions. Then display the results in traditional business intelligence-style view. With integrations, this streamlined approach enables executives to extract value of Tethr through their favorite business intelligence (BI) platform.

Check it out

Visit Tethr.

Spence Wetjen is a Full Stack Developer in Austin, Texas.

© 2023 Spence Wetjen